Wine Fair: Italy To Empower Entrepreneurs

Accueil / Les cahiers de l'entreprise / Eco Régions / Wine Fair: Italy To Empower Entrepreneurs

Wine Fair: Italy To Empower Entrepreneurs

The event will bring Italian wine producers and local traders under the same roof for better trade negotiations.

04 Nov 2026 12:27

T he first edition of In Vino Italia Douala, an international exhibi tion of Italian wines in Central Africa, will take place from November 26 to 29, 2026, in Douala, bringing together Italian producers and Came roonian economic operators to explore new business oppor tunities in the wine industry. Initiated by DAS Cameroon, the event seeks to strengthen trade relations between Italy and Cameroon while opening access to the country’s growing wine market. Producers, impor ters, distributors, restaurant and hospitality professionals, investors and wine enthusiasts are expected to participate. Speaking at a press confe rence to announce the event, Caroline Bissè, in charge of Development at DAS Came roun said the initiative would help demystify the Italian wine business by facilitating direct contact between local traders and producers. She noted that Italy’s 20 wine-producing re gions, diverse soils, climate and more than 100 recognised grape varieties give its wines distinctive characteristics and international appeal. Beyond promoting wine culture and product authenticity, the exhibition will provide practical opportunities for Cameroonians wishing to enter the import, distribution and hospitality sectors. Traders will be able to negotiate prices, delivery conditions and supplies di rectly with Italian producers, without the difficulties of esta blishing contacts abroad. DAS Cameroun’s Deputy General Manager, Fidèle Nzotcha, ex plained that purchasing prices depend on order volumes, with larger orders attracting more favourable rates. Small traders could therefo...