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Start-up: Techniques Of Successful Fund Raising

Conceiving a project idea is one thing and having financial resources to execute is another herculea
Raising funds for startups is an uphill task as classical financial institutions like the banks and micro-finance institutions always hesitate to take the risk. Most young entrepreneurs in Cameroon most often lack the collateral security demanded by these financial institutions. Hence good project ideas are in most cases thrown to the dogs as a result of inaccessibility to finances. This was the fate a Yaounde-based start-up specialised in graphic video games (Kiro Games) suffered for 13 years until 2013 when the enterprise founded by Guillaume Olivier Madiba invented its own method of raising funds online. Kiro Games successfully raised FCFA 130 million from 2013-2016 to set up its video games studio. Today, the enterprise is ready to share its experience to other start-ups in Africa through a mentoring project dubbed “Kiro Rebuntu”. According to Kiro Games Chief Financial Officer, Jean Yves Bassangna, the secret is building confidence in the investors. Kiro Games that has already succeeded in this venture adds that respect of investors’ funds is paramount as well as knowing what the investors want is also important. While it is absolutely necessary to evaluate your needs and verify the likelihood for profitability, it is also incumbent on t...

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